ASOS
AnnouncedGlobal online fashion retailer with a massive catalog spanning thousands of brands, building UCP support for AI-powered style discovery and checkout.
ASOS has announced plans to support UCP as a participant. No public endpoint is available yet.
ASOS is one of the largest pure-play online fashion retailers in the world, carrying over 850 brands and 87,000+ products. The company has been building UCP compatibility to make its catalog accessible to AI shopping agents, particularly those helping shoppers find specific styles, sizes, and price points across a huge product range.
ASOS's breadth makes it a high-value integration target for fashion-focused AI agents. A single UCP integration unlocks access to its own branded collections, third-party brand inventory, and marketplace sellers, all through a consistent checkout flow.
Why This Matters for UCP
ASOS opens its massive global fashion catalog to AI agents, making style discovery across hundreds of brands available through a single UCP endpoint.
UCP Capabilities
UCP Endpoint
Announced — Endpoint not yet publicly available
Integration Example
// ASOS UCP discovery (announced, not yet live)
const manifest = await fetch('https://www.asos.com/.well-known/ucp')
.then(r => r.json());
// When live, expect:
// - Catalog: 87k+ products with size/color variants
// - Identity: ASOS account linking for loyalty and saved sizes
// - Checkout: multi-currency, global shippingCategory
MerchantsUCP Status
AnnouncedTags
Pricing
paid
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Reviews
★★★★★4.7 (3 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
A. Hassan
Platform Engineer · Mar 12, 2026
Integrated in an afternoon. The discovery endpoint just worked. Payment token exchange is well-implemented — clean schema, no surprises.
T. Chen
Full-Stack Developer · Feb 10, 2026
Used this as the reference implementation while building our own UCP endpoint. The checkout flow is exactly what the spec describes.
J. Santos
Senior Engineer · Feb 28, 2026
Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds. Solid implementation.
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