UCP Directory

Premium bedding and home essentials brand with a verified live UCP endpoint.

Affordable cosmetics brand with a verified live UCP endpoint for AI-powered beauty shopping.

Transparent pricing fashion brand with a verified live UCP endpoint for AI-assisted shopping.

Sleep products brand with a verified live UCP endpoint for agent-assisted mattress and bedding purchases.

Activewear brand with a verified live UCP endpoint for AI-assisted athletic apparel shopping.

Sustainable shoe brand with a verified live UCP endpoint for AI-assisted shopping of recycled material footwear.

Artisan-inspired jewelry and accessories brand with a verified live UCP endpoint.

Shapewear and clothing brand with a verified live UCP endpoint.

MrBeast's snack brand with a verified live UCP endpoint.

Hydration multiplier brand with a verified live UCP endpoint.

Natural personal care brand with a verified live UCP endpoint.

Minimalist wallet and accessories brand with a verified live UCP endpoint.

Men's and women's shirts brand with a verified live UCP endpoint.

Women's fashion brand with a verified live UCP endpoint.

Fine jewelry brand with a verified live UCP endpoint.

Sustainable apparel brand that plants trees with each purchase, with a verified live UCP endpoint.

Natural men's grooming brand with a verified live UCP endpoint.

Men's grooming and beard care brand with a verified live UCP endpoint.

High-caffeine coffee brand with a verified live UCP endpoint.

Lifestyle accessories and stationery brand with a verified live UCP endpoint.

Lady Gaga's clean beauty brand with a verified live UCP endpoint.

Bold cosmetics and beauty brand with a verified live UCP endpoint.

Professional-grade cosmetics brand with a verified live UCP endpoint.

Premium beauty brand known for brow products, with a verified live UCP endpoint.

Skincare and makeup brand with a verified live UCP endpoint.

Rihanna's inclusive beauty brand with a verified live UCP endpoint.

Clean beauty brand with a verified live UCP endpoint.

Bond-building hair care brand with a verified live UCP endpoint.

Premium skincare brand with a verified live UCP endpoint.

Hydration and wellness drink mix brand with a verified live UCP endpoint.

Coffee alternative mushroom drink brand with a verified live UCP endpoint.

High-protein, low-carb cereal brand with a verified live UCP endpoint.

Eco-friendly cleaning products brand with a verified live UCP endpoint.

Affordable sustainable household goods brand with a verified live UCP endpoint.

Italian-made sneaker brand with a verified live UCP endpoint.

Premium sneaker brand with a verified live UCP endpoint.

Handcrafted boots brand with a verified live UCP endpoint.

Sustainable denim brand with a verified live UCP endpoint.

Fewer, better things. Sustainable luxury accessories brand with a verified live UCP endpoint.

Sustainable fashion brand with a verified live UCP endpoint.

Outdoor gear brand dedicated to fighting poverty, with a verified live UCP endpoint.

California casual clothing brand with a verified live UCP endpoint.

Responsibly built men's clothing brand with a verified live UCP endpoint.

Premium socks and underwear brand with a verified live UCP endpoint.

Squeeze-bottle olive oil brand with a verified live UCP endpoint.

Modern kitchen tools brand with a verified live UCP endpoint.

Chef-designed aprons and kitchen gear brand with a verified live UCP endpoint.

Colorful cookware brand with a verified live UCP endpoint.

Essential oil diffusers and wellness brand with a verified live UCP endpoint.

British fitness apparel and accessories brand, built on Shopify Plus, with a global DTC following.

Mission-driven apparel brand specializing in socks, underwear, and t-shirts, built on Shopify with UCP support.

Fun-focused shorts and swimwear brand with a cult following, operating on Shopify with UCP checkout support.

Bold, affordable sunglasses and eyewear brand built on Shopify, accessible via UCP for AI shopping agents.

Acne-focused skincare brand known for its Mighty Patch, operating on Shopify with UCP checkout support.

Premium fitted basics brand for men, built on Shopify and enabled for UCP AI shopping.

Ceramic-coated non-toxic cookware brand, operating on Shopify with live UCP checkout support.

Modern cookware brand best known for its Always Pan, built on Shopify with UCP support.

Performance-lifestyle apparel brand for men and women, operating on Shopify with live UCP checkout.

Shapewear and lingerie brand using SmartFit technology, built on Shopify with live UCP support.

Smart wallet and accessories brand with trackable cards, operating on Shopify with UCP checkout support.

Custom hair care brand that creates personalized shampoo and conditioner formulas, built on Shopify.

Bra brand designed for small-chested women, operating on Shopify with live UCP checkout support.

Premium bedding and bath brand focused on natural materials and quality, built on Shopify with UCP support.

CBD-infused sparkling water and mood drinks brand, operating on Shopify with live UCP checkout.

Clean beauty brand founded by Bobbi Brown, offering makeup and skincare on Shopify with UCP support.

New York-based lifestyle brand and retailer for men, women, and kids, known for exclusive sneaker and apparel drops.

Sustainable outdoor and beach lifestyle apparel brand, operating on Shopify with UCP checkout support.

Specialty coffee roaster and cafe based in Baltimore, operating on Shopify with live UCP support.

Sparkling water brand made with real squeezed fruit, operating on Shopify with UCP checkout support.

Science-based probiotics and synbiotics company, DTC on Shopify with live UCP checkout.

Modern pet accessories brand offering leashes, harnesses, and toys for dogs, on Shopify with UCP support.

Functional and stylish bags, totes, and accessories for women, operating on Shopify with UCP support.

Members-only marketplace for luxury goods at factory-direct prices, offering goods from the same manufacturers as top brands.

Directory of verified UCP-enabled merchants compatible with AI shopping agents, curated by the AwesomeUCP community.

Google Search's AI-powered mode that uses UCP to enable direct purchases from search results without leaving Google.

Google's AI assistant with native UCP shopping capabilities, enabling conversational product discovery and purchase.

Open-source AI shopping assistant built with the Upsonic framework, demonstrating the full UCP purchasing flow.

Official sample UCP agent using Google ADK and A2A Protocol, demonstrating AI-to-merchant checkout via UCP.

Service that transforms existing e-commerce stores into UCP-compatible endpoints without platform migration.

Open-source Salesforce Commerce Cloud cartridge that implements UCP checkout for SFCC storefronts.

Shopify's developer toolkit for implementing UCP on any Shopify storefront, enabling AI agent-initiated checkouts.

Google's simplified UCP onboarding flow in Merchant Center, rolling out to US merchants through 2026.

New optional UCP spec capability (March 2026) enabling AI agents to add multiple items to a shopping cart at once from a single store, matching how human shoppers behave.

New optional UCP spec capability (March 2026) allowing AI agents to retrieve real-time product details from retailer catalogs, including variants, inventory, and pricing.

UCP spec capability (March 2026) that preserves shopper loyalty and member benefits (pricing, free shipping) across UCP-integrated platforms when shoppers are logged in.

Perplexity AI's integrated shopping feature enabling users to buy products directly from AI-powered search results via UCP checkout.

Microsoft Copilot shopping integration with live UCP support enabling merchants to surface in Windows, Edge, Bing, and Microsoft 365 assistant surfaces — including WooCommerce Brand Agents, mobile checkout, and loyalty program integration.

Iconic footwear and accessories brand named by Google at Marketing Live 2026 as a live UCP checkout partner via Shopify.

Global sportswear brand named by Google at Marketing Live 2026 as a live UCP checkout partner, enabling AI-assisted shopping across footwear, apparel, and equipment.

Google's cross-merchant intelligent shopping cart launching in Search and Gemini; backed by Gemini reasoning models and native Google Wallet with UCP checkout.

Official Shopify command-line shopping skill for AI agents, powered by UCP, with product search, carts, checkout handoff, and order tracking.

Bilingual agent skill library mapping UCP checkout, identity linking, fulfillment, discount, order management, and AP2 payment mandate workflows into reusable SKILL.md files.

Hosted UCP identity registry and provider-neutral Shopping MCP skill for open-source agents, covering product search, buyer-confirmed carts, and merchant checkout handoff.

Open-source boilerplate for building niche Shopify Global Catalog product finders on UCP with a Python backend and single-file HTML UI.

Agent-ready TypeScript starter kit for building keyless Shopify Global Catalog search apps with a typed client, configurator, playground, and demo storefront.

NVIDIA AI Blueprint reference implementation for ACP and UCP merchant-controlled checkout, delegated payments, Apps SDK MCP, and agent orchestration.

Open-source TypeScript demo suite implementing UCP 2026-04-08 and AP2 across shopping agent, merchant, credentials provider, and PSP services.

Official Google Pay developer documentation for Universal Commerce Protocol integration and implementation concepts.

Handmade and vintage marketplace with announced UCP integration for unique product discovery by AI shopping agents.

Home goods and furniture retailer with announced UCP support for agent-assisted shopping of large-format items.

Major US retailer with announced UCP support for AI-driven product discovery and same-day delivery.

World's largest retailer with announced UCP support across its online marketplace and fulfillment network.

Men's grooming brand with announced UCP support for subscription management and product bundling.

Major electronics retailer and UCP endorser enabling AI-assisted shopping across consumer electronics and appliances.

Largest home improvement retailer in the US, endorsing UCP for agent-assisted shopping of tools, materials, and home products.

Iconic department store chain supporting UCP-powered AI shopping across fashion, home, and beauty categories.

Home improvement retailer endorsing UCP for AI-assisted shopping of building materials, tools, and appliances.

Europe's leading online fashion and lifestyle platform, endorsing UCP for AI-assisted shopping across European markets.

Card-linked installment payments platform backing UCP to enable flexible pay-over-time options in agentic commerce flows.

Open-source trust framework from Mastercard that creates tamper-resistant records of AI agent authorizations, aligned with UCP and AP2 standards.

Global payments arm of Ant Group, bringing Alipay+ and cross-border wallet capabilities to the UCP ecosystem.

Global payment technology provider, part of FIS, processing billions of transactions annually across 146 countries.

Enterprise e-commerce platform from Salesforce, implementing UCP to enable AI-powered shopping across its merchant base.

E-commerce platform with Feedonomics data enrichment, announced as a UCP partner to enable AI purchases directly on Google surfaces.

India's leading e-commerce marketplace and a named UCP endorser, covering categories from electronics to fashion.

French multinational retail corporation and one of the world's largest retailers, endorsed as a UCP partner.

Online pet supplies retailer specializing in food, treats, and healthcare products for pets, endorsed as a UCP partner.

American clothing retailer known for casual apparel across its family of brands, endorsed as a UCP partner.

America's largest supermarket chain by revenue, endorsed as a UCP partner for AI-powered grocery shopping.

Leading global beauty retailer offering makeup, skincare, and fragrance from hundreds of brands, endorsed as a UCP partner.

Southeast Asia's leading e-commerce platform serving over 343 million buyers, endorsed as a UCP partner.

America's largest beauty retailer with over 25,000 products across all price points, endorsed as a UCP partner.

Telehealth and wellness brand for men offering hair loss, skincare, and sexual health products online.

Australian luxury skincare and personal care brand, with global UCP-enabled online retail.

Salesforce announced native UCP support for Agentforce Commerce merchants, enabling AI-driven shopping journeys across Google AI surfaces including AI Mode in Search and Gemini.

Commerce Inc (Nasdaq: CMRC), parent of BigCommerce and Feedonomics, announced UCP endorsement enabling merchants to sell directly across Google AI surfaces.

Premium department store with announced UCP support, enabling AI personal shopping agents to browse and purchase across apparel, shoes, and accessories.

Global online fashion retailer with a massive catalog spanning thousands of brands, building UCP support for AI-powered style discovery and checkout.

Global marketplace connecting buyers and sellers across new and used goods, building UCP integration to enable AI agents to discover and purchase across its 1.9 billion listings.

Website builder with integrated e-commerce, adding UCP support so merchants on the platform can receive purchases from AI shopping agents without custom development.

Wix's commerce product for small businesses and creators, building UCP support to bring its merchant base into the agentic commerce ecosystem.

Apple's digital wallet and payment network, integrating with UCP to enable touch-free, tokenized payment in AI agent-initiated purchases.

PayPal's developer-focused payment gateway with full UCP payment token exchange support, widely used by mid-market and enterprise e-commerce brands.

Subscription management platform for e-commerce, building UCP support to enable AI agents to set up, modify, and cancel recurring orders on behalf of subscribers.

One-click checkout platform adding UCP support to enable AI agents to complete purchases across Bolt-enabled merchants without guest checkout friction.

Shipment tracking and returns platform integrating UCP to provide real-time order status to AI agents on behalf of shoppers.

Returns management platform for Shopify merchants, building UCP integration so AI agents can initiate and track returns on behalf of shoppers.

AI-powered personalization and recommendations platform for Shopify, building UCP integration to surface relevant upsells during agent checkout sessions.

Enterprise SaaS e-commerce platform adding native UCP support, enabling its 60,000-plus merchant base to receive AI agent purchases out of the box.

SAP's enterprise commerce platform for large retailers and manufacturers, building UCP integration for AI-powered B2B and B2C purchasing workflows.

Commerce and payments platform bringing UCP-aligned local food ordering to Square sellers through ChatGPT, Claude, and future AI channels.

Buy now, pay later provider operating in 14 countries, building UCP integration to let AI agents offer interest-free installments at supported merchant checkouts.

Global furniture and home goods retailer with 500-plus stores, announcing UCP integration for AI agents to browse, configure, and purchase its catalog.

Global fashion retailer operating in 77 markets, building UCP support so AI styling agents can browse its collections and complete purchases on behalf of shoppers.

Open-source headless commerce platform with a community UCP plugin, giving developers a fully UCP-compatible storefront backend out of the box.

Open-source e-commerce platform with 300,000-plus active stores globally, adding UCP support via a module to bring its large European merchant base into the agentic commerce era.

Global fast-fashion leader with over 2,000 stores, building UCP integration to let AI styling agents browse and purchase its latest collections.

Sports equipment and apparel retailer operating in 70 countries, announcing UCP support for AI agents to discover and purchase gear across its full product range.

British multinational retailer selling clothing, food, and home products, building UCP integration to connect its online catalog to AI shopping agents.

European payment service provider processing over 35 billion EUR annually, adding UCP payment token exchange for merchants across the Netherlands, Germany, Belgium, and beyond.

Global payment technology platform processing transactions in 150-plus currencies, building UCP payment token exchange for enterprise merchants.

Buy now, pay later platform serving the Middle East and North Africa, building UCP payment token exchange for merchant checkouts in the Gulf and Egypt.

Headless commerce platform built for direct-to-consumer fashion and lifestyle brands, with a UCP integration module for agent-ready storefronts.

OpenAI's ChatGPT shopping integration that uses UCP to let consumers discover and purchase products without leaving the chat interface.

Cloud-native composable commerce platform used by enterprise retailers, adding UCP support to expose its headless catalog and checkout to AI shopping agents.

Embeddable ecommerce platform serving over 1 million merchants, integrating UCP checkout so AI agents can transact across any Ecwid-powered storefront.

Visual website builder with integrated ecommerce, adding UCP support so AI agents can interact with Webflow-hosted storefronts without custom integration work.

Leading MENA buy-now-pay-later provider operating in Saudi Arabia and the UAE, building UCP payment support for AI agent checkout across the region.

European buy-now-pay-later provider operating across Italy, France, and Germany, adding UCP payment token exchange for agent-initiated installment purchases.

Global sportswear retailer operating 3,400 stores across 30 countries, building UCP integration to let AI agents browse and purchase trainers and athletic wear.

British multinational retailer selling fashion and home products, announcing UCP integration to connect its online catalog and LABEL platform to AI shopping agents.

US membership warehouse club with over 130 million members, exploring UCP to let AI agents access its bulk catalog and member-exclusive pricing for automated procurement.

Microsoft Advertising is adding UCP feed support to Bing Shopping, enabling merchants to surface structured, agent-optimized product data in agentic shopping experiences through Bing and Copilot ad surfaces.

Global payment technology company processing transactions in 200+ markets, adding UCP token exchange to connect its acquiring network and alternative payment methods to AI agent checkout flows.

Subscription billing and revenue management platform, exploring UCP to let AI agents handle renewals, plan upgrades, and subscription modifications on behalf of customers.

All-in-one payment infrastructure and merchant of record for B2B SaaS companies, building UCP checkout support for agent-initiated software purchases and subscription management with built-in tax compliance.

Enterprise subscription management and billing platform, exploring UCP to enable AI agents to query, modify, and process subscription lifecycle events for large-scale recurring revenue businesses.

Subscription management and billing platform for consumer media and SaaS businesses, building UCP support to let AI agents handle renewals, plan changes, and dunning recovery.

Payment orchestration platform connecting merchants to 50+ payment providers through a single API, adding UCP support so agent-initiated checkout automatically routes to the optimal payment processor.

Payment orchestration and card vault platform, building UCP token exchange to let merchants route agent-initiated transactions across its network of 130+ payment gateways.

Open-source German ecommerce platform with 100,000+ merchants, building native UCP support to give its European merchant base access to AI agent checkout.

Enterprise digital commerce platform dominant in Latin America, building UCP integration to connect its 2,600+ merchant customers across Brazil, Mexico, and the wider region to AI agent checkout.

Merchant of record and ecommerce platform for software and SaaS companies, building UCP checkout to let AI agents purchase digital products and software licenses with built-in global tax handling.

API-first headless commerce platform for enterprise retailers, building UCP support to expose its composable commerce architecture to AI shopping agents.

Open-source and enterprise ecommerce platform with a large global merchant base, building UCP support to bring its extensible architecture to AI agent checkout.

One-click checkout network with 80M+ shopper accounts, building UCP payment handler support so agents can complete purchases across its merchant network without re-entering payment details.

Visa-owned payment gateway processing 1B+ transactions annually, building UCP payment token exchange to connect its large merchant base to AI agent checkout.

WooCommerce's native payment solution built on Stripe, building UCP token exchange to let agents pay at WooCommerce stores without requiring separate Stripe credentials.

Business credit cards and spend management platform. Brex provides APIs for corporate card issuance, expense tracking, and payment controls. AI agent support is on the roadmap.

Corporate card and spend management platform built on automation. Ramp offers APIs for card controls, receipt matching, and vendor management. Agent-ready features are in development.

Identity verification and KYC platform. Persona provides APIs for document verification, selfie checks, and database lookups. Planned UCP integration for consumer identity flows.

Banking-as-a-service platform. Unit provides APIs for embedded bank accounts, cards, and payments. Planned UCP integration for embedded banking flows in agent commerce.

Embedded finance platform for brands. Bond provides APIs for branded credit cards, rewards programs, and financial products. Planned UCP integration for branded commerce finance flows.

Cross-border payment infrastructure acquired by Visa, enabling FX and multi-currency transfers for fintechs and platforms.

Fulfillment network for e-commerce brands, providing warehousing, pick-and-pack, and 2-day shipping across the US.

Enterprise marketplace platform that enables retailers and B2B companies to launch and scale multi-vendor marketplaces with seller onboarding, catalog management, and order routing.

Social commerce platform built into TikTok enabling in-app product discovery, live shopping, and checkout without leaving the app.

Multi-channel commerce platform for managing product listings, inventory, and orders across Amazon, Walmart, eBay, and 100+ other marketplaces from a single interface.

Product experience management (PXM) platform for syndicating product content, digital assets, and catalog data to retailers, marketplaces, and digital channels.

Multi-channel order and inventory management platform for e-commerce sellers, centralizing orders from Amazon, eBay, Shopify, and 100+ channels into a single workflow.

Instagram's native shopping features enabling brands and creators to tag products in posts, Reels, and Stories with in-app checkout available in supported markets.

API-first headless CMS used by thousands of brands to manage structured content across web, mobile, and commerce channels with a CDN-backed Content Delivery API and flexible content modeling.

GraphQL-native headless CMS with content federation capabilities that unifies data from multiple sources into a single queryable schema, used by composable commerce teams for structured content delivery.

Headless CMS with a visual editor and component-based content model (Stories) used by e-commerce brands to manage storefront content, landing pages, and promotions across channels.

Headless CMS with real-time collaboration, a GROQ query language, and a hosted Content Lake used by developers to build structured content backends with schema-as-code tooling.

Headless CMS with a Slice Machine component model and REST plus GraphQL APIs, used by marketing and development teams to build content-driven web experiences with typed, schema-defined content.

Visual CMS and AI-powered personalization platform that enables marketing teams to build and optimize web experiences without developer involvement, with headless delivery to any frontend.

Headless commerce platform that indexes and unifies product data from multiple commerce and CMS backends into a single high-performance Storefront API optimized for PWA storefronts.

Headless commerce frontend platform with a visual page builder enabling brands to build and deploy storefronts on top of Shopify or BigCommerce with edge rendering and A/B testing.

Open-source headless commerce frontend framework built on Vue and Nuxt with a unified SDK that abstracts 50+ commerce and CMS backend integrations behind a consistent interface.

Buy now, pay later platform integrated with Google Pay and UCP for installment financing within AI-assisted checkout flows.

Global BNPL leader integrated with Google Pay and UCP, enabling flexible pay-over-time options in agentic checkout flows.

Google's conversational AI assistant embedded into Merchant Center, Ads, and Analytics to help brands optimize for AI-driven search and UCP shopping surfaces.

UCP-integrated Google ad format letting merchants surface exclusive promotions with native one-tap checkout in Search and YouTube Shopping campaigns.

VirtoCommerce module repository for adding Universal Commerce Protocol support to VirtoCommerce storefronts and commerce deployments.

Open-source TYPO3 v14 extension that publishes a UCP merchant manifest, catalog, simulated checkout, and agent checkout UI.

Cross-border buying-agent platform for LATAM buyers using Shopify Catalog MCP, UCP checkout, and delegated Shop Pay.

Google's commerce platform enabling UCP-powered product discovery and checkout across Search and Shopping surfaces.

Global payment platform supporting UCP transactions across 150+ currencies and local payment methods.

Global payment network enabling secure UCP payment token exchange across its worldwide card network.

Payment network with UCP-compatible tokenized payment capabilities for secure agent-driven transactions.

Premium payment network supporting UCP token exchange with enhanced purchase protections for agent-driven commerce.

The official Universal Commerce Protocol specification repository maintained by the UCP organization.

Official sample implementations and examples for the Universal Commerce Protocol.

Official conformance test suite for validating UCP protocol compliance.

Official JSON schema definitions for UCP protocol messages and payloads.

The official Python library for UCP with Pydantic models, maintained by the Universal Commerce Protocol organization.

The official JavaScript/TypeScript SDK for UCP, maintained by the Universal Commerce Protocol organization.

Universal Commerce Protocol implementation for Magento 2 and Adobe Commerce, enabling UCP checkout for Magento-based stores.

Community Go SDK for the Universal Commerce Protocol, enabling UCP integrations in Go-based services.

Shopware 6 plugin enabling UCP checkout support for Shopware merchants.

FastAPI-based UCP server implementation for Python developers.

WooCommerce plugin that adds UCP checkout support to WordPress stores.

Unofficial industry-standard UCP validator that lints live manifests, tests API latency, and generates verified badges.

Browser extension that detects UCP manifests on any website and surfaces agent-readiness signals in real time.

UCP payload validator and OpenAI/ChatGPT agentic commerce schema validator to ensure products are AI-commerce ready.

Diagnostic tool from AwesomeUCP for validating Universal Commerce Protocol implementations end-to-end.

Free UCP profile validator and generator. Checks Schema.org compliance, product feed quality, and AI commerce readiness.

Community-built interactive playground for experimenting with UCP, built following Google's developer guide.

Python agent framework for fintech and commerce with first-class UCP support for building AI shopping agents.

Google's open-source framework for building, evaluating, and deploying multi-step AI agents, with UCP commerce integration examples.

Official Python SDK for UCP with Pydantic models, published by the Universal Commerce Protocol organization.

Python client library for UCP by Upsonic, providing a high-level API for agent-side UCP interactions.

Anthropic's open protocol for connecting AI models to external data sources and tools, complementary to UCP.

Google's open protocol for agent-to-agent communication, used alongside UCP for multi-agent commerce orchestration.

Google's secure payment authorization protocol for AI agents, providing cryptographic consent for UCP transactions.

Open standard for AI-native commerce, complementary to UCP, with a focus on high-level commerce action orchestration.