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Decathlon

Announced

Sports equipment and apparel retailer operating in 70 countries, announcing UCP support for AI agents to discover and purchase gear across its full product range.

Decathlon has announced plans to support UCP as a participant. No public endpoint is available yet.

Decathlon is a French multinational retailer specializing in sports equipment, clothing, and footwear. It operates over 1,700 stores across 70 countries and sells products under more than 70 in-house brands. Decathlon has announced plans to integrate UCP to open its product catalog to AI shopping agents.

Decathlon's catalog spans over 100 sports disciplines with tens of thousands of SKUs. The UCP integration is designed to expose structured sport and activity attributes in the catalog payload, so agents can filter by sport, level (beginner, intermediate, expert), and budget in a single query. An agent helping a consumer kit out for a new sport can query Decathlon's endpoint and return a curated equipment list across multiple product categories.

Decathlon's store stock integration is also part of the planned rollout. For items with same-day availability at a nearby store, the UCP checkout flow can offer click-and-collect alongside home delivery. This is a capability most e-commerce-only merchants cannot offer.

Why This Matters for UCP

Decathlon opens its 70-country sports catalog to UCP agents, giving AI assistants access to equipment across 100-plus sports disciplines with real-time store availability.

UCP Capabilities

checkoutorder managementidentity linking

UCP Endpoint

Announced — Endpoint not yet publicly available

Integration Example

// Decathlon UCP checkout (announced, not yet live)
const manifest = await fetch('https://www.decathlon.com/.well-known/ucp')
  .then(r => r.json());

// When live, expect:
// - Catalog: sport-specific filters, skill-level attributes, in-store stock
// - Identity: Decathlon loyalty account, member pricing
// - Checkout: home delivery or click-and-collect

Category

Merchants

UCP Status

Announced

Tags

sportsoutdoorretailglobalequipment

Pricing

paid

Added 2026-04-14

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Related Guides

Reviews

★★★★★4.5 (4 reviews)

These are illustrative examples to show what reviews will look like. Submit your own experience below.

JS

J. Santos

Senior Engineer · Feb 28, 2026

★★★★★

Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds. Solid implementation.

ML

M. Lee

Backend Developer · Mar 3, 2026

★★★★

Works well for product discovery and checkout. Identity linking took some trial and error, but the docs are helpful. Would be nice to have a sandbox environment.

RK

R. Kapoor

Ecommerce Architect · Jan 15, 2026

★★★★★

Tested this against three other UCP merchants. Response times are consistently under 300ms. The capability flags match what actually works.

AH

A. Hassan

Platform Engineer · Mar 12, 2026

★★★★

Integrated in an afternoon. The discovery endpoint just worked. Payment token exchange is well-implemented — clean schema, no surprises.

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