Faire
EcosystemWholesale marketplace connecting independent brands with boutique retailers, offering Net 60 payment terms and free returns on opening orders.
Faire is a B2B wholesale marketplace that connects independent product brands with boutique retail buyers. Brands list their wholesale catalog on Faire, and retail buyers (primarily independent boutiques and specialty stores) discover and purchase inventory. Faire provides Net 60 payment terms and free returns on first orders, removing the financial risk that traditionally discouraged boutique buyers from trying new brands.
The platform covers a wide range of product categories: apparel, home goods, food and beverage, beauty, toys, and gifts. Faire processes billions of dollars in wholesale transactions annually and operates internationally. Brands pay a commission on Faire-introduced orders and a lower commission on reorders, incentivizing them to build direct buyer relationships through the platform.
Faire has a merchant and retailer API that allows programmatic access to product catalogs, order management, and inventory updates. For agents managing procurement for boutique retail businesses, Faire is a significant inventory source for independent brands that are not available on traditional B2C marketplaces. UCP integration would enable agents to automate wholesale replenishment flows for retail buyers, triggered by inventory thresholds or sales velocity signals.
Why This Matters for UCP
Faire gives agents access to the leading B2B wholesale marketplace for independent brands, enabling automated wholesale replenishment for boutique retail buyers through a programmatic API.
UCP Capabilities
UCP Endpoint
Ecosystem — Endpoint not yet publicly available
Integration Example
// Faire API for wholesale catalog browsing and order management.
// Uses token-based authentication via partner app credentials.
// Browse brand catalog on Faire
const brands = await fetch('https://www.faire.com/api/external/v1/brands', {
headers: {
Authorization: 'Bearer ' + process.env.FAIRE_API_TOKEN,
Accept: 'application/json',
},
}).then(r => r.json());
// Create a wholesale order
const order = await fetch('https://www.faire.com/api/external/v1/orders', {
method: 'POST',
headers: {
Authorization: 'Bearer ' + process.env.FAIRE_API_TOKEN,
'Content-Type': 'application/json',
},
body: JSON.stringify({
brand_token: brands.brands[0].token,
items: [{ product_option_token: productOptionToken, quantity: minOrderQty }],
payment_terms: 'NET_60',
}),
}).then(r => r.json());Category
Marketplace PlatformsUCP Status
EcosystemTags
Pricing
freemium
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Reviews
★★★★★4.7 (3 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
J. Santos
Senior Engineer · Feb 28, 2026
Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds.
M. Lee
Backend Developer · Mar 3, 2026
Works well for our use case. The documentation is accurate and the implementation matches what the spec describes.
R. Kapoor
Platform Engineer · Jan 15, 2026
Integrated in an afternoon. Solid implementation with no unexpected edge cases in production.
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