Microsoft Advertising (Bing Shopping)
AnnouncedMicrosoft Advertising is adding UCP feed support to Bing Shopping, enabling merchants to surface structured, agent-optimized product data in agentic shopping experiences through Bing and Copilot ad surfaces.
Microsoft Advertising (Bing Shopping) has announced plans to support UCP as a participant. No public endpoint is available yet.
Microsoft Advertising has announced UCP integration for Bing Shopping, enabling merchants to participate in agentic commerce experiences through Microsoft's advertising and search surfaces. The integration was announced on April 20, 2026 via the Microsoft Ads blog.
The UCP support works by letting merchants with compliant UCP endpoints surface structured product data that is optimized for AI agents. Microsoft's systems can read these endpoints to provide accurate, real-time product information — including pricing, availability, and capabilities — to agents making purchasing decisions on behalf of consumers.
This is distinct from Copilot Shopping (which handles the agent checkout flow). Microsoft Advertising's UCP support focuses on the product discovery and ad surface layer — helping merchants be visible through paid Bing Shopping placements when agents are researching or purchasing on behalf of users.
For merchants already running UCP endpoints, Microsoft Advertising surfaces become accessible without a separate product feed. The protocol acts as the structured data layer replacing or supplementing traditional Shopping feeds.
Why This Matters for UCP
Microsoft Advertising bridges UCP merchant endpoints to Bing Shopping ad surfaces, letting agentic commerce discovery happen through paid placements alongside organic Copilot Shopping results.
UCP Capabilities
UCP Endpoint
Announced — Endpoint not yet publicly available
Integration Example
// Microsoft Advertising reads UCP endpoints for structured product data.
// Merchants with live /.well-known/ucp endpoints can surface in Bing Shopping
// without submitting a separate product feed.
// Ensure your UCP manifest includes catalog capabilities:
const manifest = {
ucp: { version: '2026-04-08', spec: 'business' },
capabilities: ['catalog', 'checkout'],
catalog: { endpoint: 'https://yourstore.com/api/ucp/catalog' },
};
// Microsoft Advertising crawlers will discover and index
// product data from your UCP catalog endpoint for Bing Shopping placements.Category
Agent IntegrationsUCP Status
AnnouncedTags
Pricing
paid
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Reviews
★★★★★4.5 (4 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
H. Taylor
ML Engineer · Jan 28, 2026
Integrated this into our LangChain-based shopping agent. The UCP endpoint structure makes it easy to build reliable tool calls around.
O. Volkov
Backend Developer · Mar 4, 2026
The agent integration documentation is specific and accurate. I appreciated that the examples use real endpoint shapes, not abstract pseudocode.
F. Dubois
AI Engineer · Mar 10, 2026
Our shopping agent uses this for UCP merchant discovery. Works reliably in production across thousands of daily queries.
I. Martinez
Agent Developer · Feb 22, 2026
Good integration. The UCP capability flags let our agent reason about what each merchant supports before initiating a checkout flow.
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