Next
AnnouncedBritish multinational retailer selling fashion and home products, announcing UCP integration to connect its online catalog and LABEL platform to AI shopping agents.
Next has announced plans to support UCP as a participant. No public endpoint is available yet.
Next plc is one of the UK's largest fashion retailers, operating over 500 stores and a significant online business through Next.com. Beyond its own brand, Next operates LABEL, an online marketplace platform that hosts hundreds of third-party brands. Next has announced plans to integrate UCP across its retail and marketplace operations.
Next's LABEL platform creates an interesting UCP surface. LABEL aggregates inventory from hundreds of brands including Laura Ashley, Reiss, and Gap UK into a single Next checkout experience. A UCP integration at the Next level means AI agents can access this multi-brand catalog through a single endpoint, rather than building separate integrations for each brand.
Next Credit, the company's financial services product, is a significant part of how UK consumers shop with Next. The UCP Identity Linking implementation is expected to allow consumers with Next Credit accounts to use their available credit in agent-initiated checkout flows, with the Next branded BNPL experience embedded in the agent transaction.
Next.com already handles millions of orders annually through a mature digital platform. The UCP integration builds on this existing infrastructure rather than replacing it.
Why This Matters for UCP
Next brings its own-brand and LABEL marketplace catalog to UCP agents, giving AI assistants access to hundreds of UK and international fashion brands through a single endpoint.
UCP Capabilities
UCP Endpoint
Announced — Endpoint not yet publicly available
Integration Example
// Next UCP checkout (announced, not yet live)
const manifest = await fetch('https://www.next.co.uk/.well-known/ucp')
.then(r => r.json());
// When live, expect:
// - Catalog: Next own-brand plus LABEL third-party brands
// - Identity: Next account, Next Credit available balance
// - Checkout: UK delivery with Next-speed fulfillment optionsCategory
MerchantsUCP Status
AnnouncedTags
Pricing
paid
Is this your listing? Claim it to get analytics, a verified badge, and priority placement. Claim your listing →
Related Guides
Reviews
★★★★★4.7 (3 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
J. Santos
Senior Engineer · Feb 28, 2026
Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds. Solid implementation.
M. Lee
Backend Developer · Mar 3, 2026
Works well for product discovery and checkout. Identity linking took some trial and error, but the docs are helpful. Would be nice to have a sandbox environment.
R. Kapoor
Ecommerce Architect · Jan 15, 2026
Tested this against three other UCP merchants. Response times are consistently under 300ms. The capability flags match what actually works.
102 other tools in Merchants
Is this your tool? Claim this listing
Related Merchants
Allbirds
Merchants
Sustainable footwear built for the planet.
Sustainable footwear and apparel brand with a verified live UCP endpoint on their Shopify store.
Integrations