Nike
LiveGlobal sportswear brand named by Google at Marketing Live 2026 as a live UCP checkout partner, enabling AI-assisted shopping across footwear, apparel, and equipment.
Nike was named by Google at Google Marketing Live 2026 as one of the major retailers supporting live UCP checkout via the Universal Cart. Consumers can now add Nike products to their Universal Cart and complete purchases directly via Google Pay or through Nike.com.
As a direct-to-consumer powerhouse, Nike's UCP integration enables AI shopping agents to discover, validate inventory, and initiate checkout for footwear, athletic apparel, and equipment across Nike's full catalog.
Why This Matters for UCP
Nike is one of the flagship retail brands in the UCP Universal Cart launch, giving AI shopping agents access to a globally recognized sportswear catalog with direct checkout via Google Pay.
UCP Capabilities
UCP Endpoint
https://www.nike.com/.well-known/ucpLiveIntegration Example
// Nike supports direct UCP checkout via the Universal Cart.
const resp = await fetch('https://www.nike.com/.well-known/ucp');
const { ucp } = await resp.json();
// Discover checkout capability
const checkoutSvc = ucp.services['dev.ucp.shopping']
.find(s => s.transport === 'mcp')?.endpoint;
// Agent can now browse products, check inventory, and initiate checkoutIs this your listing? Claim it to get analytics, a verified badge, and priority placement. Claim your listing →
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Reviews
★★★★★4.7 (3 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
A. Hassan
Platform Engineer · Mar 12, 2026
Integrated in an afternoon. The discovery endpoint just worked. Payment token exchange is well-implemented — clean schema, no surprises.
T. Chen
Full-Stack Developer · Feb 10, 2026
Used this as the reference implementation while building our own UCP endpoint. The checkout flow is exactly what the spec describes.
J. Santos
Senior Engineer · Feb 28, 2026
Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds. Solid implementation.
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