Steve Madden
LiveIconic footwear and accessories brand named by Google at Marketing Live 2026 as a live UCP checkout partner via Shopify.
Steve Madden was explicitly named by Google at Google Marketing Live 2026 as one of the Shopify merchants supporting live UCP checkout. Consumers can now add Steve Madden products to the Universal Cart and complete purchases directly via Google Pay or through the Steve Madden website.
As a major footwear brand in the Shopify ecosystem, Steve Madden's UCP participation is enabled automatically through Shopify's native UCP integration.
Why This Matters for UCP
Steve Madden demonstrates how major fashion footwear brands in the Shopify ecosystem gain instant UCP compatibility, making their catalog available to AI shopping agents via the Universal Cart.
UCP Capabilities
UCP Endpoint
https://www.stevemadden.com/.well-known/ucpLiveIntegration Example
// Steve Madden participates via Shopify's native UCP integration.
const resp = await fetch('https://www.stevemadden.com/.well-known/ucp');
const { ucp } = await resp.json();
// Connect via MCP transport
const mcpEndpoint = ucp.services['dev.ucp.shopping']
.find(s => s.transport === 'mcp')?.endpoint;
// Browse products and initiate checkout via UCPIs this your listing? Claim it to get analytics, a verified badge, and priority placement. Claim your listing →
Related Guides
Reviews
★★★★★4.6 (5 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
A. Hassan
Platform Engineer · Mar 12, 2026
Integrated in an afternoon. The discovery endpoint just worked. Payment token exchange is well-implemented — clean schema, no surprises.
T. Chen
Full-Stack Developer · Feb 10, 2026
Used this as the reference implementation while building our own UCP endpoint. The checkout flow is exactly what the spec describes.
J. Santos
Senior Engineer · Feb 28, 2026
Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds. Solid implementation.
M. Lee
Backend Developer · Mar 3, 2026
Works well for product discovery and checkout. Identity linking took some trial and error, but the docs are helpful. Would be nice to have a sandbox environment.
R. Kapoor
Ecommerce Architect · Jan 15, 2026
Tested this against three other UCP merchants. Response times are consistently under 300ms. The capability flags match what actually works.
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