Ulta Beauty
AnnouncedAmerica's largest beauty retailer with over 25,000 products across all price points, endorsed as a UCP partner.
Ulta Beauty has announced plans to support UCP as a participant. No public endpoint is available yet. Source: Google Developers Blog →
Ulta Beauty is the largest US beauty retailer, operating over 1,400 stores and an extensive e-commerce site. Ulta offers products across prestige, mass market, and professional categories, plus in-store salon services. Ulta is listed as an official UCP endorser, making it one of the key beauty destinations for AI-powered shopping via the protocol.
Why This Matters for UCP
Ulta Beauty brings America's largest beauty retail selection to UCP, enabling AI agents to help consumers find and purchase makeup, skincare, and salon products.
UCP Capabilities
UCP Endpoint
Announced — Endpoint not yet publicly available
Integration Example
// Ulta Beauty's UCP integration enables AI agents to help consumers
// shop across prestige and mass beauty categories.Is this your listing? Claim it to get analytics, a verified badge, and priority placement. Claim your listing →
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Reviews
★★★★★4.5 (4 reviews)These are illustrative examples to show what reviews will look like. Submit your own experience below.
A. Hassan
Platform Engineer · Mar 12, 2026
Integrated in an afternoon. The discovery endpoint just worked. Payment token exchange is well-implemented — clean schema, no surprises.
T. Chen
Full-Stack Developer · Feb 10, 2026
Used this as the reference implementation while building our own UCP endpoint. The checkout flow is exactly what the spec describes.
J. Santos
Senior Engineer · Feb 28, 2026
Integration was straightforward. The UCP endpoint discovery works as documented and checkout completes in under 2 seconds. Solid implementation.
M. Lee
Backend Developer · Mar 3, 2026
Works well for product discovery and checkout. Identity linking took some trial and error, but the docs are helpful. Would be nice to have a sandbox environment.
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